Padukone endorses over 20 brands currently including big names like Britannia, L'Oreal, Vistara Airlines, Axis Bank, MedLife, Epigamia Yogurt, Kellogg's, Oppo, and others.
Reports suggest that future endorsement deals might consider the 'political risks' a star takes that indirectly also affects the brand.
This move comes even as the film itself struggles at the box office amid heated competition from Tanhaji: The Unsung Warrior featuring Ajay Devgn, Kajol and Saif Ali Khan.
125 crore, Deepika Padukone has long been a favourite of brands, though she may be about to take somewhat of a hit as some companies have reportedly said that they will reduce the visibility of ads featuring the Chhapaak actress.